Well, it is the reigning time of internet marketing. Every business has a website that follows certain online marketing trends, to promote the business.
It is wrong to assume that your business website is created and can attract customers by itself. You need to create an outline of your marketing strategy for the brand to excel.
A website is the only advertiser that can promote your business 24*7 for 365 days.
If you plan to take your website seriously, then you should consider every aspect of website marketing.
- What type of visitors is coming to your website? (Watch Visitor’s behavior)
- How much time do they spend on your business website?
- How many pages do they visit towards your goal conversions?
- A total number of monthly or daily visitors?
- How many visitors are coming back to your website?
So, here I am going to discuss the question: how can you make your visitors come back even if they don’t buy your products?
Here are some ways which I want to highlight to make it considerably easy for you:
Stunning Yet Simple Website Design
Remember one thing in the Internet marketing of any business. You need to follow one rule- “As you sow so shall you reap”.
First of all, focus on your website design. Don’t forget, your website is the first impression of your business online. So, make your first impression as appealing as you can through your website.
Design a stunning yet simple website that fulfills your brand requirements completely, from content to navigation, images, videos, etc. Cover all the areas of your website smartly, it will help you possess a design that is best in your market niche.
Your website must represent your business online. Carefully using every aspect and feature in a simple and understanding way can make your website stunning.
People will love to re-visit your website for updates in your services.
You must consider some bullet places on your website. Like- service page, contact us page, the home page above the fold & below the fold, etc.
Have clean & professional font style. Create an attractive logo design and make better use of graphics. It will create trust between you and the visitor, thus attracting them to return to your website.
Make Your Website Fast
Well, the speed of the website plays an important role in attracting visitors.
Websites with great speed will mostly be selected by the customers. If your website speed is not good, there is no use in having top-notch content. The reason being, no one has enough time to wait for your website to load and then search for a query. This will grant your competitors a chance to have an upper hand.
Speed up the loading of your website to attract more visitors and to increase the number of re-visits.
Reader’s choice: The Role of Website Loading Speed in Your Sales & Conversions
Follow Unique and Interesting Marketing Strategies on Social Media
Social media is playing an important role in every field. No online business can succeed without social media.
A few days back I came across a business website. After scrolling through their social media activities, I observed how social media had changed their outlook on the market. I was impressed to see their unique style of social marketing.
Their creative skills can be seen in each post that they have shared on Facebook. It represents their quality of work and off-course engagement was quite good. They follow a set pattern of representation, making their content unique and interesting. They have also selected a particular font size for all their posts to make their clients familiar.
This made me realize that by doing this one can create a lasting image of that brand in the customer’s mind. They will identify the brand whenever they come across a post on social media. This will generate curiosity and will automatically read your post.
You may also like: Why Social Media is Critical for Your SEO & Rankings
You can also follow these steps:
- Update fresh content on social media and set a regular time.
- You can also carry out some surveys and polls on trending topics just to engage your visitors.
- Run a discussion form on your website or Facebook page and appeal to your visitors to join.
- Remember, your social media presence will bring back visitors to revisit the site.
Keep Giving Value to Their Subscriptions
This is an amazing part and loved by all internet marketers. Once you have collected a list of e-mails from the subscribers, you need to start providing valuable information to them according to their interests.
You can also run a competition, where a user can submit their contact details in return for a prize. Providing the necessary information through your newsletter will help users/customers to come back to your website for more updates.
Reader’s choice: Why Your Website/Blog Isn’t Getting Subscribers
Start a Blog on Your Website
I have seen the impact of blogs on websites. By connecting a blog to the business, the website can double your visitors as people are always searching for new and informative content. Focus on the interest of the customers and make a blogging strategy to start posting blogs.
Including blogs in your website helps to communicate with your customers and also builds trust. This will give a reason to re-visit your website repeatedly. The more interesting articles you share on your blog, the more people will comment and share your content with others. This will also open new opportunities and customers for you.
Handling a business website is difficult. But you can overcome this challenge by making a full-proof marketing plan or blueprint.
Now, the ball is in your court. It is time to hear from you.