Great logos are vital for marketing success as they can easily tell a story about the character and quality of the product or company it represents. When designing a logo, you need to pay attention to several things. n today’s world when seemingly infinite products and businesses are trying hard to get consumers’ money and attention, branding is now more important than ever to run a successful marketing campaign.

Here are some of the basic elements/characteristics that make a great logo:

1) Simplicity

nike logo    microsoft logoYour logo design needs to be simple to allow for easy recognition. A great logo is unique without being overdrawn. Take your logo as an emblem, not a manifesto. A complicated logo fails to engage the audience, so keep it simple.

2) Memorability

The more memorable a logo design is, the higher the chances of it being successful. A good logo is easy enough for consumers to remember it. People should recall your company’s name just by having a look at your logo. McDonald’s logo design and Apple’s logo are perfect examples of memorable logo design.

Mcdonalds logo

apple logo

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3) Timelessness

Coca-Cola logoDo you know what separates the Coca-Cola logo from many other logos? It’s the timelessness that sets it apart.

Coca-Cola has not made any huge changes to its logo since 1885.

That’s a timeless design for you. Don’t try to be too trendy in your design considering if it will still be effective in 10, 15, 20 years.

4) Versatility

Versatile logosA great logo is always functional and able to work across different mediums and applications. It is therefore important to design it in vector format for easy scalability. Make it look unique as well.

5) Appropriate

It is important to position your logo in a way that is appropriate for its intended purpose. It means you will be better off using a childish color scheme and font if you’re designing a children’s toy store logo.

Spark Toys

A logo needs to be self-explanatory, but it doesn’t mean it should explicitly show what a business sells.

About 94% of the logos don’t clearly mention what the business sells, but they derive their meanings from the quality of the business they symbolize.

6) Distinctive

Distinctive logos
Don’t design a logo that looks a lot like your competition. Your logo needs to be unique to set you apart, but don’t go overboard with the idea of making it distinctive and end up designing something overly complicated.

7) Aesthetically Appealing

Starbucks logo

Vogue logo
A successful logo is always appealing.  It stirs emotions and enhances the positive image of the business it represents. An aesthetically unappealing logo will turn off people or attract the wrong kind of attention. A perfect example of an ugly logo was the logo designed for the 2012 Olympics in London, which took away some of the glory that is always associated with the Olympic Games.

8) Consistency

IBM logo

Pinterest logo

Versatility is an important element for a successful logo, but you need to maintain a level of consistency. Make sure that your logo communicates a consistent image among all marketing materials, including your business cards, websites, etc.

Apart from these, make sure:
  •  You make a statement based on your values
  • You create an impression
  • To subtract unnecessary or complicated details
  • Your logo and typeface are complementary

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In short, a great logo is extremely important for branding and helps your business become known to the world. When confused, don’t take chances and work with experienced logo designers to design a versatile, easily recognizable, and memorable logo. It will also work across a variety of applications and media.

So, let a professional help you create a perfect logo that describes your business without using exact literal terms.

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