A contact page is not exactly the first thing that comes to your mind when you are thinking about getting your own website. Neither does it come in the top 5 things that you think. Creating a ‘Contact Us’ page might probably be the last task that you consider to be of less importance.
But it is high time you start giving that page the value and attention it deserves. A contact page is the beginning point of a good relationship with your potential customers that will also help in boosting your conversion rates if created carefully.
So, why is a ‘Contact Us’ page important to your website?
Did you know that for many sites, the contact page gets more page views than any other page?
Especially for businesses that require connecting to their customers often, a contact page in their website will go a long way in helping a curious visitor convert into a customer.
Just like how people need to trust others to let them know about their personal likes and dislikes, a customer must be able to trust your brand before making a purchase. Being approachable, friendly, and easy to talk to is a simple way to build trust with your visitors (who are potential customers) and already existing customers.
It also gives a sense of assurance for customers when you genuinely reply to their feedback and queries. Making it easy for them to contact you will save a sale and of course, the customer. If you make your visitors and customers feel heard, they might most definitely come back to your website.
What makes your ‘Contact Us’ page more effective and unique?
While developing the contact page for your site, you must keep in mind the following points:
Make your contact page easy and fast to find-
Well, what is the point of having a fantastic contact page if your visitors are going to have a hard time finding it? Making the page easily visible and accessible is the topmost requirement. You can either have it in your main navigation menu or in the footer. Oftentimes, it is recommended that you have it in both these places.
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Make your visitors feel welcomed-
When visitors land on your contact page, they must feel welcomed to write to you or call you up. If you are going to make your contact page look like it is created out of necessity and don’t make it approachable, visitors who came in with a query or even positive feedback will just make their way out. You don’t want that, do you?
You can make your page welcoming by adding small messages like- “We respond to calls and emails pretty quick. Why don’t you give it a try and leave a comment?” or “We are always ready to help you no matter how silly your query is. Get in touch now!” or “You mean the world to us and we love to hear from you”.
Include relevant contact information-
Along with your email address, you might also want to add other ways of contacting you. Including a physical address, a business phone number, or a social media account will also help your visitors to reach you.
If your contact page does not ask for the visitor’s information but you instead provide ways to contact you, don’t forget to include more than just one option. Pin a map of your office or store and provide a phone number to call. To make it more clarified and specific, you can also mention a specific time duration in which calls will be attended.
Feature a Call-to-Action (CTA) button-
Nobody knows what goes on in a visitor’s mind. Some might reach all the way to your ‘Contact Us’ page but won’t fill out the given form or send you an email. You can use this opportunity to invite them to do something else like subscribing to your newsletter, following you on social media, or even taking a look at your offers and discounts.
If you are still not clear with how to proceed with your contact page, take a look at these pages from other websites:
A ‘Contact Us’ page is one of the top four most important pages for any website as it gets visited more often. Having a business website that can easily convert visitors into customers is of no use if you cannot provide a platform for them to get in touch with you. Bonding with your visitors is as important for your business as it is to the potential customer who might want to buy something from you. Get to work and redesign your contact page now! Who knows, people might be just waiting to pour in!